New AI tools appear every month and most promise the same things. For a business the question is not which one is “the best”, but which solves a specific problem at a sensible cost and without risk to your data.
Below are ten tools we see working in real businesses, grouped by the job they do. Features and prices change often, so always check the current version before deciding.
General assistants
1. ChatGPT
The best known assistant. Good for writing, ideas, summaries, small file analyses and everyday questions. For business use, choose the team or enterprise plans.
2. Claude
Strong on long documents, careful writing and technical work. Useful when you need to work through contracts, reports or many files at once.
3. Gemini
Google’s assistant. Its big advantage is the connection with Gmail, Docs, Sheets and Drive for teams already on Google Workspace.
4. Microsoft 365 Copilot
The equivalent for teams working in Outlook, Word, Excel and Teams. Helps with meeting summaries, first drafts and questions about company files.
Research and language
5. Perplexity
A search engine that answers with sources. Handy for quick market or competitor research, provided you open and check the sources.
6. DeepL
High quality translation, including Greek. Ideal for businesses with customers or partners abroad, always with a final human check.
Marketing and visuals
7. Canva
Canva’s AI features speed up social media graphics, presentations and ads. It works best once your colours, fonts and logo are set, so everything stays on brand.
Automation and sales
8. Zapier
Connects applications without code. A new order, form or email can trigger actions in other systems automatically, with AI steps where needed.
9. HubSpot
A CRM with built-in AI for emails, customer notes and sales forecasting. A good choice for sales teams that want a ready-made solution. When your processes are unusual, a custom CRM often fits better.
10. Fireflies
Records and transcribes meetings, then produces a summary and action list. Always tell participants the meeting is being recorded.
How to choose
- Start from the problem. Write down which job you want done faster, then look for a tool.
- Prefer what fits your existing setup. If you live in Microsoft 365, Copilot will fit your team’s day more easily than a separate tool.
- Read the data terms. Where data is stored, whether it is used for training, who has access.
- Do not pay for ten subscriptions. Two or three tools used properly are worth more than ten left open in a browser tab.
- Measure. If you see no time saved after a month, change the tool or the way you use it.
For how to start with AI without taking risks, see our article on AI in Greek businesses. If you want help setting up the right tools for your team, get in touch.
Frequently asked questions
Which AI tool is best for a small business?
Usually a general assistant such as ChatGPT, Claude or Gemini on a business plan. It covers most daily needs before you need anything specialised.
Do they work well in Greek?
The major assistants and DeepL handle Greek very well. A final human check is still essential for anything customers will read.
Are free versions enough?
For testing, yes. For work with customer data or company documents, choose business plans with clear data terms.