Digital marketing has so many parts that it is easy to get lost. Website, SEO, Google Ads, Facebook, Instagram, LinkedIn, newsletters, video. Each supplier recommends what they know best, and the business ends up paying for many small things that do not connect.
We start the other way round: from the customer you want to attract and how they search.
The order we recommend
1. The foundation: website and tracking
Every channel leads somewhere, usually to your website. If the site is slow, confusing or broken on mobile, every euro spent on ads is wasted. Tracking is set up together with the site: what visitors do, where they come from, how many send an enquiry or buy. Without it, every decision is a guess.
2. Be found when they search: SEO and Google Business Profile
Someone searching Google for what you sell is ready to buy. SEO brings those visitors without paying per click, but it takes time. For local searches, such as a service in Thessaloniki or Kavala, the Google Business Profile matters as much as the website.
3. Results from week one: Google Ads
While SEO builds up, Google Ads puts you in front of people searching right now. With proper targeting, negative keywords and conversion tracking, you know exactly what each enquiry or sale costs.
4. Be remembered: social media
Social media builds recognition and trust, and with ads it reaches people who are not looking for you yet. We wrote in detail about social media management.
5. Bring them back: email and CRM
Your cheapest customer is the one you already have. A newsletter with substance and a CRM that remembers who bought what bring repeat sales at minimal cost.
What we measure
Visits, likes and impressions show activity, not results. What really counts is:
- How many enquiries, calls or sales each channel brought.
- What each one cost.
- How many became customers, which you only see when marketing is connected to the CRM.
Why digital marketing needs IT
An enquiry from the website that lands in an inbox and is forgotten is money lost. Marketing pays off when it is connected to the business systems: enquiries go straight into the CRM, the salesperson is notified, the sale is recorded and you can see which campaign it came from. Because at D.igital t.hinkings we do both, we see the whole customer journey, from the first search to the invoice.
Digital marketing in Thessaloniki, Kavala and across Greece
We run digital marketing for businesses in Northern Greece and nationwide: strategy, SEO, Google Ads, Meta Ads, social media and measurement, with Google and Meta certifications. If you want to see what your marketing brings today and what it could bring, get in touch.
Frequently asked questions
Where should a business with a small budget start?
With a proper website, a Google Business Profile and tracking. Then one ad channel that matches how your customers search.
SEO or Google Ads?
Ideally both. Google Ads brings results immediately, SEO builds steady visibility without cost per click over time.
When do the first results show?
With ads, within the first weeks. With SEO, usually within a few months, depending on competition.